Marketing - The Pet Food Market Essay -- Business Management Studies

7. Carry out a SWOT analysis for this market with all inclusionsreferenced to the information source.STRENGTHThe increasing brain of people regarding the health of theirpets leads to a focus on nutritious food which helps increasing thelife span of their beloved animals. This benefits the pet foodindustry greatly as it leads to increased demand and allowsmanufacturers to set their prices for selected products at a upliftedlevel. (PFMA)Increased competition has lead to greater effort for developing newproducts in order to meet customers demand. Therefore a lot of moneyhas been put into Research and Development strategies, stimulatingtechnical progress in this industry. (Mars, 2003)Scientific prove about the increased life of pets eating healthyand high quality food is well known amongst the people.Supermarkets offering own-brand pet foods, thus contributing tocompetition. (Ciao, 2004)proprietor of pets gain health benefits, encouraging people to hold a petWEAKNESSLarge, established companies such as Masterfoods, Nestl and P&G may fold competition and prevent smaller firms from entrance.Some companies are reluctant to improve packaging and introducing moreenvironmental-friendly production processes for financial reasons.Limited advertisement on high street, where pet owners are likely tonotice it and get known to the benefits of the productLimited product range, not enough variation satisfying the cus...