International Trade 2 Essay Example | Topics and Well Written Essays - 250 words

International Trade 2 - Essay Example Free trade is not perfect and as you mentioned in your response it also has disadvantages. In the United States a lot of factories have closed down because the firm’s owners decided to move the operation oversees in search of cheaper labor and lower operating costs. I agree with you that imposing barriers of trade is a counterproductive strategy. Most countries around the world have moved away from protectionism practices that impose barriers of trade and instead they are joining the free trade movement. There are many bilateral and multilateral trade agreements worldwide including NAFTA, MERCOSUR, TPP, and G-3. You are correct in your premise that the decision of using free trade should be made by the governments of each nation. Sometimes governments have to move away from free trade in certain industries in order to protect a local product. Protectionism practices are often used in the agricultural industry. Trucknews.com. 23 March 2012. â€Å"NAFTA trade totals reach record level in 2011 at $904 billion. 8 April 2013.

The importance of reading Essay Example for Free

The importance of reading Essay Reading has at all times and in all ages been a source of knowledge, of happiness, of pleasure and even moral courage. In todays world with so much more to know and to learn and also the need for a conscious effort to conquer the divisive forces, the importance of reading has increased. In the olden days if reading was not cultivated or encouraged, there was a substitute for it in the religious sermon and in the oral tradition. The practice of telling stories at bed time compensated to some extent for the lack of reading. In the nineteenth century Victorian households used to get together for an hour or so in the evenings and listen to books being read aloud. But today we not only read, we also want to read more and more and catch up with the events taking place around us. The various courses and classes being conducted in rapid reading support this belief. A person who is widely read is able to mix with others: he is a better conversationalist than those who do not read. He can stand his ground. Reading broadens the vision. it is in a way a substitute for travel. It is not possible to travel as much as one would like to and reading can fill in the gap created by the lack of travel. Reading, as Bacon wrote in his essay. Of Studies. maketh a full man: conference a ready man: and writing an exact man. Thus a widely-read man is a better conversationalist and is able to see the other point of view. Literature is a form of art which can cross barriers and if one does not know the language in which a piece of literature is written, one is willing sometimes to learn the language. Even if one does not learn a  language one reads the literary work in translation. This contributes to the growth of understanding and tolerance amongst people. Reading also helps one to see the present in relation to the past and the future, and thus develop a historical perspective. Care is needed to ensure that reading does not become a substitute for real life. The moment one ceases to enjoy the ordinary pleasures and happiness of life and is content to enjoy them vicariously through fictional and historical representations, one loses all the benefits of reading and loses contact with life. With the cinema and television taking up a great deal of attention of children, teenagers and even adults, the habit of serious reading is dying out. People are content to read abridged versions. see films, go through illustrated comics and be content. But just as reading should not become a substitute for the joy of living or drive out the other forms of entertainment, other substitutes should not be accepted for the pleasure of reading which lies in the act itself. One may be selective, may be discriminating but no one can afford to shut himself off from this rich and ever-growing world of literature.

Company Information Of Sports Direct

Company Information Of Sports Direct In this e-business era all the companies are very much interested in attracting customers by presenting a nice looking website with all the relevant information. As a professional in E-commerce we would like to bring some comparative analysis of different competitors in sports business to highlight the best possible option to start an E-business in sports sector. In our survey we have chosen three well known companies who competes radically in the market, these are listed below with their website address: Sports Direct: http://www.sportsdirect.com JD Sports: http://www.jdsports.co.uk Kitbag: http://www.kitbag.com Though the above companies are performing similar business, but still their activities do not very resemble each other. These companies differ from each other from various pints of view; some of them are summarized below: Company information of Sports Direct: In sports business Sports Direct is controlling a whole range of steering in UK. This owns a wide range of elegant brands of products. Sports Direct is trading under its own name and also accompanied by some other companies like Lillywhites, McGurks, and Exsports as a group of companies. As a group of company they sell a wide range of owned brand such Dunlop, Slazenger, Lonsdale and the most famous 3rd party brands as Adidas, Nike, Umbro, Reebok and Puma. They claim themselves as the best sports goods retailers because of the readily availability of branded goods which makes them famous among others. Sports Direct along with its 359 outlets comprises different other companies as partners provides a great deal of offers which allows it be competitive in this trade. Strategically Sports Direct builds up the trading relationship with others so that they can run the business with less competition. Customer services: In trading business customers are the basic underpin on which companies run their operation. Customer satisfaction is a most powerful trigger of business. Sports Direct is always keen to provide good customer services all over the world. For serving the customer satisfactorily Sports Direct has the provision of updated information regarding best deal of products, which is a part and parcel in online businesses. They also take care of the customers by providing helpline, return policy, and secure payment method, online terms and conditions for shopping and so on. It also keeps in mind about the customers of European countries where it created a specialized site for them. Sports Direct also facilitates the customers by secured login support by which the customer can track down their account, which tells them the shopping details at any point of time. Customer information regarding the rights of customers: In E-commerce customers are treated as the weaker part of trade. Customers are those who purchase goods and services for consumption as well as for selling. There are lots of rules and regulation in UK to protect customers from fraud. Sports Direct provides the rights to its customer to have the terms and condition printed, get an overall ideas about the products in terms of price and quality, the rights to have the personal data safe according to terms and conditions, get the delivery all over the UK and also international through delivery partner Etail services LDT, return the defective goods, get a reasonable warranty, give complain for various issues, both the customers and the company has the right to accuse each other in case of any contractual breach to the court of England and Wales. Product warranties: In case of product warranty Sports Direct has just put up a statement which will satisfy the customers regarding the quality assurance as described in its website. This company doesnt give any warranty of virus or other malicious program free website. Design and ease of website use: The design of the website is mostly represented by the homepage where one can get all the relevant information about the company. In Sports Direct.com the home page is mostly contained of some of the inductive offers of products including little description of it. This site also contains an easily accessible and readable navigation bar, a search button, a display of shopping basket, a sign in option to open an account with the company, online payment options and company information in detail. The customers can find their suitable product that they are looking for from the navigation bar where it is given be the name or type of the products. The colour combination and the look and feel of the site is as expected. With all these information and navigation in the design it can be regarded as easily accessible site. Company information of JD Sports: JD Sports started its launch in 1981 and has grown up very quickly with about 400 stores gaining high reputation of selling own and third party brand of goods. Its overriding performance was basically based on the sales of third party brands e.g. Nike, Adidas, Reebok etc. In the rising trend JD Sports acquired many other stores to form the group of business as a competitive advantage. This sports giant has also included its corporate information e.g. share details, little bit of company structure, and the rate of growth which ultimately shows the high performing capacity of the company. In company information they have included a wide range of supplements to give a clear view of it. Customer services: All the businesses are dependent on the customers so they carry out vital activities for a company. In JD Sports they have given high priority to the customers with highly valuable services. For good services JD Sports has incorporated various activities like shopping pattern, delivery information, returning of defective goods, tracking system of order, secure site for payment and different product list including their respective sizes. It has also created a search button for finding the stores around the UK. Customer information regarding the rights of customers: According to the terms and conditions the customers are bound by the companys policy. The customers can only consume the products but not sell them outside as per company aim. Users of this site have access restriction to some parts of it, which reduces the rights of customers in a sense. In this site the rights of customers and other related entities are clearly stated. The company is not held liable for any damage of customers physical goods like computers through any kind of virus infections. So the customers do not have the right to complain against such sort of damages. JD Sports provides a legal right to customers to return defective goods at any point of time after purchasing and cancel the order within 7 (seven) days. Customers have the right to accuse the company regarding any illegal issues. Product warranties: JD Sports provides a warranty period of 28 days of purchasing. If the products do not satisfy the quality of purpose or fit for the purpose then the customer has the right to return back to the company. The company then either replace it or refund the full price after checking the defectiveness of faultiness of the products. JD Sports has also illustrated all the policies and procedures of returning goods under the regulation of product warranty. Design and ease of website use: In designing the website JD Sports has given tremendous efforts. It has differentiated the products gender wise and also age wise, so that the customers dont have to waste their precious time in finding specific products. The special offers are also incorporated and updated time to time under separate section. All these information has made the site wonderful in sense of design and easy accessibility. Company information of Kitbag.com: In the sports goods and accessories world Kitbag is one of the best company. The targeted area of business is mostly EU, but it has expanded its business to UK and US as well. They sell different third party branded products e.g. Nike, Adidas, Puma etc. through their shops and online. They have a wide range of products to sell from cloths, gifts or souvenirs to exercise equipments for all ages of customers. Kitbag.com site is a Hitwise award winner which built on their success day by day. As a sports giant with its associates Kitbag has the right of restricting the users of this site who have breached the terms and conditions. Customer services: As all the company tries harder for its customers, Kitbag also is not out of the community. For its most important stakeholder (customer) Kitbag has also provided enormous and attracting supports. For the customer services it has created a section to create personal account, help option, search button, currency differentiation button, making complains and comments. It has also provided an affiliate network options so that the customers can choose from a larger variety of others as well. Customer information regarding the rights of customers: Customers of Kitbag has all the basic right of using the website e.g. placing orders, easy way of secure payments, get the delivery all around the UK, US and EU, returning of goods, and keep the personal data protected with the company. It addition to this customers have also an important right to remove personal information recorded in the company database. In the return policy customer may return the goods within 14 days from purchase including all belongings with the good, but in that case recorded delivery is preferred by the company which may be a bit costly. Kitbag also allows the customers to cancel the orders in certain condition. Product warranties: Although a big company it hasnt provided clear and distinguished illustration about the products warranty. It has only depicted the information of returning defective goods in one section. Design and ease of website use: In the home page of this site all the relevant links are included from which customer can easily access their respective pages. In the menu bar all products ranges are enlisted to display the products name at a glance. To get the best and up to date offers Kitbag has kept a special search bar for the convenience of the customers. With all these circumferences of this site it can be considered as very well designed and easily accessible site. Comparative analysis of above competitors and proposal for best practice: In case of company information it is clearly revealed that Sports Direct has depicted all sorts of information regarding the company compared to two other companies. A company doing business in the civilized world should give the details of it to get people know about their intention and purpose. So in this perspective Sports Direct is further ahead than other two. In case of customer services JD Sports is very much close to standard. Because all three company has more or less support for customer services but JD Sports has a special section for services even in the site. In case of the third aspect which is customer rights Kitbag has priority over others. Sports Direct and JD Sports provide customers the right to perform basic activities when do some shopping from them, and Kitbag in addition give the right to erase customers personal detail from the company record which relieves the company from some sort of liability in case of any fraudulent activities by third party (hacker). In case product warranty JD Sports is superior to others. The reason is that JD Sports has specific time duration for product warranty with the illustration of refund policy in the site as well. In case of design and easy accessibility JD Sports scores the highest points. Because the texts in the site are fully readable, the product differentiation by gender and age group is transparent enough; all the links are on a finger tip of the customers. So, considering the above analysis and comparison I would like to advise the client to follow JD Sports online business strategy to set up their own business. They should also consider Sports Direct and Kitbag in respect of detail company information and terms and condition, and customer rights respectively. The ultimate target of this new business should be adopting a site which is dynamic, well defined, realistic, clear in view and finally most customer acceptable. Section 2: Company name and Intellectual Property To start a business a name for the company should be chosen. The name should be legally available and registered with proper authority. Before choosing the name the company type should be identified. Here we would suggest to have limited type of company, more specifically private limited company. We would suggest the name as Sports Craft limited company considering all the legal issues and registration regulation. The reason behind choosing this type of company is that, the shareholders are not liable for disaster in business or have limited liability. Other reasons behind the suggestion are of smaller size, shareholder flexibility in terms of number of shareholders, and executive authority formation of the company. As we would suggest a limited type of company, so the name should End with the word limited as Sports Craft Limited Company, The similar name should not be chosen, which is already in the index, The name cant be offensive to the people. If a name sounds same as another company it can be accepted by spelling differently for example, if there is another company name, called Kraft Sports Limited then our suggested name can be accepted, but it is better to select a unique name to avoid objection of other companies and get registration easily. Before applying for registration we would suggest to check the name at companies house website whether it is readily and legally available or not as opposed to similar name. After choosing the name, registering the company with authorised body will come up as a next step to take place. The registration in UK is done through a body named Companies House under the current companies act 2006. Some provisions or clause of companies act 2006 are not enforced so that the act of 1985 is also in force in respective areas. For the registration of the company you may choose to deal directly with the companies house or can go through the different agents those have experienced solicitors and accountants in the field of company formation. To start this registration process you should send off some documents with relevant fee to the companies house. The documents are as follows: A Memorandum of Association which includes the name, established location, and its function in business, it can be available from a law stationery or agent. Articles of Association which include full description of the way of running business (e.g. selling sports goods and providing good service to the customers online), rights and powers of stakeholders and company directors, it can be available from a law stationery or agent. A form 10 after completion which provides the details of company office, name and addresses of directors and secretary of Sports Craft Limited Company. A form 12 after completion which will provide the compliance of the Sports Craft Limited Company to the legal requirement of company formation. If the registered office needs to be in England or Wales the documents should be sent to companies house in Cardiff. These two types of forms are available in companies house as downloadable format. A private company like Sports Craft Limited Company must appoint correct number of directors and secretary according to its article of association and who should be formally qualified. The director of Sports Craft Limited Company should be over the age of 16 and at least one should be neutral to the company. After the company being formed some sort of notification should be sent to the companies house about: Appointing a new officer Resignation of the officer of the company Changes of details of an officer that was provided in Form 10 Changes of registered office address details. After all the necessary checks and examination which will be done by companies house regarding the name and relevant documents an incorporation certificate will be issued towards Sports Craft Limited Company. Advice on the trademark and domain name issues: Trademark is a distinguishable and graphically presented sign that a company can use for the goods or services they provide in respect to differentiate their products from others and is comprised of words, letters, alphanumeric, and also be a logo. Through the trade mark one can protect his/her personal property from infringement. The trade mark of a company can be protected by the Trade Mark Act 1994. If the member of Sports Craft Limited Company have seen a trade mark of a company in Canada and would like to use that as his own company mark, then we suggest to check first whether the Canadian company has the mark registered or not. If it is registered then the chance of having the mark is less. Even if the Canadian company hasnt registered the mark but it has reputation in business, then he can get it protected by the passing off rights. In case of trade mark the principle is Filing First but the not the Using first. If the Canadian company has the trade mark registered and its bus iness is not multinational or limited to Canada then Sports Craft Limited Company will be able to use that mark under the UK Trade Mark Act 1994. The above situation will also be considerable for Sports Craft Limited Company. If Sports Craft Limited Company wants to do business in Canada, then in case of any dispute the Canadian company has to prove that the mark is registered or applied before the application of Sports Craft Limited Company. But if the mark is not registered then Canadian company has to prove his reputation in doing the business in case of goods and services. The above suggestions should be followed by the newly formed company after examining all the possibilities by experts. These are all top level domain names but there is nothing to deal with level to get the name registered. In UK the domain name is registered through Nominate and it is done first come first serve basis. The domain name should be unique in every aspect. Domain name infringement is based on UK Trade Mark Act 1994 where if the mentioned three names are identical to any registered trade mark or any goods and services in any way then it will be called an infringement of domain name. Before choosing any of the names Sports Craft Limited Company has to investigate whether they are already registered or not. Literally it is evident that all three names are registered under the domain name registrar. Although they all are doing different business than Sports Craft Limited Company but due to the principle of uniqueness there is no chance to get those names as domain name. Those companies can make a dispute which will fall under Domain Name Envy where two or more company have similar domain nam e. Sports Craft Limited Company might be given right to have any of those three names if it attains good reputation or it already has the reputation in other business. In that case there is provision for reallocation of domain names and a dispute resolution procedure. There are seven issues concerned with the domain name dispute resolution which are as follows: Did the other party register the domain name before you registered yours? If not then you proceed on registering with any of the three mentioned names. Does either party own a registered trademark? Is the domain name generic? Does the domain include a celebritys name? Does the domain name include a well-known brand? Can you prove bad faith? How long has this been going on? After considering all the above issues you can decide to get a domain name from the three names. If you want to choose the domain name as, www.Sportscraft.com which has similar word like the mentioned others, so it may come under dispute resolution. In this case we would like to remind you about the case of Microsoft VS. MikeRoweSoft, where although Mike Rowe started a business in dissimilar domain name, but the software giant Microsoft made a dispute against him because of resemblance of the name. Section 3: Privacy and data protection Privacy in e-commerce draws the attention of world business people and also the consumers to protect themselves from fraud. Because of the vulnerability in online shopping customer are getting tensed and unwilling to visit any online shopping site irrespective of their shopping habit, which is a threat to e- business. Online fraudulence through malfunction security measures imposed the customers to and businessmen to pressurise the authority for developing regulatory policies for collecting and using of gathered personal data. So the importance of privacy and data protection should not be ruled over while starting an online business. The legal requirements of online business in respect of UK data protection act 1998 can be categorized as follows: The collection of personal data -Get consent from the customers by using a check box -Sending email and text messages for marketing reasons -Making automated calls -Faxing -Sending cookies The above marketing strategy for goods and services requires the prior consent of the customers. The UK e-privacy regulations control these activities with the help of data protection act 1998. Data trafficking Routing of data Duration of keeping the data. Reason behind keeping the personal data for longer period Location data Identification of the customers location Transfers and usage of personal data need to be regulated Fare use of data Adequacy, relevancy, and range of excessiveness of personal data Accuracy and security of personal data while transferring Three main issues in website privacy policy are: Securely and fairly processing of customers personal data Secondary or reuse of data by authorised company and by third party, where transfer of personal data should be restricted. Accessibility in financial information and use of cookies to recognize past customers. Now we would like to advise our client in respect of collecting personal data for business and reutilization purposes. In collecting the personal data the above legal issues or requirements should be fulfilled by the company. In descriptive way we would suggest the company the following: The personal information should be collected for legal and purposeful reason. The collected data should be kept secured and processed fairly which means prevent the third parties to access and carryout the examining of data. The personal information should not be kept for longer than needed unless some exceptions such as investigation for crime, terrorism under the investigatory powers act 2000 or crime and security act 2001 or otherwise for billing purposes. For billing purposes the personal data can be stored for duration of six years. The customers can have the power of erasing their information from the database of the company by using technology. The transfer of information to third party should require consent from the customers. The transfer of personal information should be prohibited to outside business region unless there is enough security and protection of those data. The transfer of data should not be rejected for the reasons of contract formation, public interest, legal proceedings, taxation, national security, and information commissions office authorization. The racial identity information is treated as sensitive personal information which can come under ethnic group. The racial identity information should be kept and processed with more care than the standard personal information such as it must satisfy the fair and lawful processing together with one of mentioning conditions: 1) explicit consent of customers, 2) secure the interest of the customers, and 3) to secure the legality of the information. Section 4: Advertising and marketing: The e-commerce advertisement should have the characteristics of Truthfulness/transparency: Where marketing communication should not be misleading by faulty and ambiguous information. Safe from customer vulnerability: This means the customers should not be motivated or enticed to commit dangerous activities resulting in social unrest. Descent in respect of content: Marketing communication should not contain anything on the platform of racial, religious, sexual orientation and disability. Reality of promotional offer: Where promotional goods and services should maintain the normal quality with mentioning the correct duration, and promoters should not be disappointed in any situation. Fair competitiveness And secured linking. The site design should be clear enough to be understood by the customers. All the products are meant to be available for delivery as advertised for promotion unless any exception included in the terms and conditions. The price content should not include any hidden charges. Direct marketing can be introduced with the legal perspective and customer consent. There is no actual legislation for controlling the content of advertisement. But some rules or code of conduct regulate the e-commerce advertising which are relevant to the trade, marketing and advertising in respective fields. The code of practice provides a self-regulatory environment which can be implemented in accordance with legislation or independently for dispute resolutions. The design of advertisement should comply with the code to rely on the legality, decency, honesty, truthfulness, and consumer confidence for marketing arrangements. The following brief discussion of two UK laws regulating the content of advertisement would provide you some transparent view of advertising online. 1. Trade description act 1968: The trade description act started enforcing since 30th November 1968. With the replacement and extendibility of previous trade legislation the trade description act 1968 enforce the business men providing actual description of goods and services in terms of price, size etc. The Trade Description Act consists of subsections which comply with the trading as follows: A) The business activities by a company can be treated as an criminal offensive action under the Trade Description Act 1968 when the business organization, Present any goods and services in fictitious way in terms of price, size and the quality. Make available such goods for supplying to customers which do not comply with the stated description in advertisement. Provide fake and vague statement of different service facilities to confuse the customers and entice them to buy or use them. B) Describing the trading pattern in terms of products, services, facilities, and the ultimate quality of them include The dimension of the above in sense of size, quantity Production mechanisms such as manufacture, processing Content in terms of which is composed of Quality assurance against the description Results of testing and the approval from respected authority Time duration of the goods and services understandable by the customers. Under the Trade Description Act 1968 any false indication for any sort of goods and services by the trader is a punishable offense. For example the traders are not allowed to present or sell any products with the presentation of any royal family members or any famous person, even if the permission is granted from them. The failure of fulfilling any services stated by the trader is an offense and can be sued by the customers without the involvement of the Act. Spoken statement is outside the reach of the legislation, hence the compensation are not taken into consideration under this Act. Then it can be finalised with the help of civil law if the court thinks it perfect. 2. Misrepresentation Act 1967: The Misrepresentation Act 1967 came in to force in 22 March 1967 by the amendment of two sections of Sales of goods Act 1893. Under this Act the following should be considered: A) If any contract is formed with the misrepresentation of any products then the customers are entitled to cancel the contract without averring the fraudulent activities. B) Where the customers are in a contract by the misrepresentation in advertisement and suffer a massive loss is entitled to claim for damages on the proof of fraudulent misrepresentation and vice versa. C) If a contract is made between two parties with misrepresentation of products subject to accepting any terms and conditions regarding unintentional misrepresentation by the customers, then the traders may not be liable for any damage caused by it as long as it satisfy the section 11(1) of the Unfair Contract Terms Act 1977. D) The trader should not represent any products which can be presumably considered as someone elses product that has reputation or registered trademarks in the market. Conformity of advertisement to those laws: As mentioned above about the design or characteristics of Sports Craft Limited Company advertisement, we would like to relate the Trade Description Act 1968 to a) customer vulnerability, b) promotional offers for various products which should be described in clears view and compliance to the relevant products, c) fair competition in case of accurate information about the products advertised on line, d) price tagging where there should be no hidden charges, and e) secured linking of third party advertisement where the trader describes the products with appropriate information. Also the Misrepresentation Act 1967 can be conformed to the a) truthfulness/ transparency of presenting a particular product, b) decency of content of the site, where representing any violated information can result in social hazards. Advise in regard to direct marketing to athletes: The direct email marketing is a campaign through advertisement to reach the targeted people with the ultimate purpose of selling products and differs from other traditional types of marketing strategy. It can be in a form of digital text, HTML, spamming as unsolicited mail etc. To start the email marketing a number of regulations should be taken into considerations which comply with the unsolicited electronic messages sent through different communication media. The most important condition to consider first is that, the unsolicited electronic marketing is only possible with the permission of recipients in this case the athletes. These conditions are complied with the European Communities Ordinance 2004 and the Data Protection Act 1998 for the communication with individuals and organizations. The exceptions of this regulation are as follow: The unsolicited mail or spam can be sent to athletes if their personal information has been gathered in case of any sale of products take place. In case of marketing similar products In case marketing giving the opportunity to unsubscribe the marketing arrangement by the customers while giving p

The change in enthalpy for the combustion of magnesium metal Essay exam

The change in enthalpy for the combustion of magnesium metal Abstract ======== Hess’s law of heat summation states that the value of DH for a reaction is the same whether it occurs directly or as a series of steps. This principle was used to determine the change in enthalpy for a highly exothermic reaction, the combustion of magnesium metal. Enthalpy changes for the reactions of Mg in HCl (aq) and MgO (s) in HCl (aq) were determined experimentally, then added to that for the combustion of hydrogen gas to arrive at a value of –587 kJ/mol Mg. Compared with the accepted value of –601.8 kJ/mol Mg, our experimental error was 2.46%. Introduction In this investigation the change in enthalpy will be determined from the following equation: 2Mg + O2  ® 2MgO, but in an indirect manner. Magnesium metal burns with a bright extremely hot flame to produce magnesium oxide. It would be difficult to measure the heat of the reaction since the reaction is rapid and occurs at a high temperature (LeMay et al, 1996). So, to determine the change in enthalpy we will employ Hess’s Law of heat summation: It states that the value of DH for a reaction is the same whether it occurs directly or as a series of steps (LeMay et al, 1996). We will perform the two following reactions: Mg + 2HCl  ® MgCl2 + H2 and MgO + 2HCl  ® MgCl2 + H2O, determine their enthalpy changes (DHs), and they will then be â€Å"added† to that of a given equation, the combustion of water, H2 + 1/2 O2  ® H2O DH=-285.5 kJ/mol. In this investigation we will be working with potentially dangerous chemicals and safety precautions must be made. Magnesium oxide is a respiratory and eye irritant, the dust must not be inhaled and all work with MgO should be conducted in the fume hood ( Cartwright,... ...te, only having a 2.46% error. These errors may be accounted for by inaccurate measurements, mathematical mistakes, incomplete reactions, poor heat collection, incorrect recording of data, and poorly calibrated tools. To avoid such error one should label all materials, check each tool before use, take extra care in reading and recording of measurements, double check all calculations, and most of all be patient, labs take time and a rushed procedure leads to inaccurate data and incorrect analysis. Sources Cited Cartwright, H.(last revised 2002, November 5). Chemical and other Safety Information. The Physical and Theoretical Chemistry Laboratory, Oxford University. [online]. (accessed 2002, December, 4) LeMay, H.E.,Beall, H., Roblee, K.M., and Brower, D.C. (1996).Chemistry: Connections to our changing world, Laboratory Manual. Upper Saddle River, NJ: Prentice Hall. The change in enthalpy for the combustion of magnesium metal Essay exam The change in enthalpy for the combustion of magnesium metal Abstract ======== Hess’s law of heat summation states that the value of DH for a reaction is the same whether it occurs directly or as a series of steps. This principle was used to determine the change in enthalpy for a highly exothermic reaction, the combustion of magnesium metal. Enthalpy changes for the reactions of Mg in HCl (aq) and MgO (s) in HCl (aq) were determined experimentally, then added to that for the combustion of hydrogen gas to arrive at a value of –587 kJ/mol Mg. Compared with the accepted value of –601.8 kJ/mol Mg, our experimental error was 2.46%. Introduction In this investigation the change in enthalpy will be determined from the following equation: 2Mg + O2  ® 2MgO, but in an indirect manner. Magnesium metal burns with a bright extremely hot flame to produce magnesium oxide. It would be difficult to measure the heat of the reaction since the reaction is rapid and occurs at a high temperature (LeMay et al, 1996). So, to determine the change in enthalpy we will employ Hess’s Law of heat summation: It states that the value of DH for a reaction is the same whether it occurs directly or as a series of steps (LeMay et al, 1996). We will perform the two following reactions: Mg + 2HCl  ® MgCl2 + H2 and MgO + 2HCl  ® MgCl2 + H2O, determine their enthalpy changes (DHs), and they will then be â€Å"added† to that of a given equation, the combustion of water, H2 + 1/2 O2  ® H2O DH=-285.5 kJ/mol. In this investigation we will be working with potentially dangerous chemicals and safety precautions must be made. Magnesium oxide is a respiratory and eye irritant, the dust must not be inhaled and all work with MgO should be conducted in the fume hood ( Cartwright,... ...te, only having a 2.46% error. These errors may be accounted for by inaccurate measurements, mathematical mistakes, incomplete reactions, poor heat collection, incorrect recording of data, and poorly calibrated tools. To avoid such error one should label all materials, check each tool before use, take extra care in reading and recording of measurements, double check all calculations, and most of all be patient, labs take time and a rushed procedure leads to inaccurate data and incorrect analysis. Sources Cited Cartwright, H.(last revised 2002, November 5). Chemical and other Safety Information. The Physical and Theoretical Chemistry Laboratory, Oxford University. [online]. (accessed 2002, December, 4) LeMay, H.E.,Beall, H., Roblee, K.M., and Brower, D.C. (1996).Chemistry: Connections to our changing world, Laboratory Manual. Upper Saddle River, NJ: Prentice Hall.

Artificial River Essay

APUS, Section 4 Mr. Gordinier January 8th, 2013 All situations and topics have multiple views and perspectives to them. A paradox exhibits contradictory aspects in which there is not either a single good or a bad, positive or negative. In The Artificial River The Erie Canal and the Paradox of Progress, 1817-1862, written by Carol Sheriff, there are many different examples of paradoxes. Towns initially saw the Canal having a negative impact on them, but realized it could help. The Canal provided for faster transportation, but in the case of a crash would take a long time to recover from. Also businessmen benefitted from the Canal, but other lost a lot of money because of it. The Canal provided dramatic change to the upstate New York area. In some cases this change resulted in prosperity and in others it resulted in failure and loss. At the time prior to building the Canal many negative impacts were the only things being considered. In 1826, a Canal Board was set up to deal with many of these complaints and problems. Most of the agreements and compromises were expressed through contracts made between the Canal Board and the people of the towns. Individuals questioned the right to take land to build the canal, water resources being used, and also commercial structures being built along the Canal. The thought of how much these commercial structures could drastically benefit these towns were not contemplated. When the Canal was built towns all along the route from Buffalo to Albany prospered from the revenue and the attraction the Canal brought with it. Whether the Canal was being used for business people, immigrants, settlers of the region, or tourists, the border-towns all had some appeal to these persons. After some time the state was continually asked to expand the Canal from the original route to include connecting canal routes. However, the same towns along the route from Buffalo to Albany had already been established along the lines of the original canal. These towns would need to be relocated in order to obey these new requests. This presented a major problem because the people in these towns had formed a life around the Canal and many of them made their income based of the Canal. The inhabitants of the towns changed their mentality from not wanting the Canal to invade on their lives, to it being an essential part of their lives they depended upon. The Erie Canal provided an extremely fast source of transportation compared to other ones of that time. A lot of the land that the Canal went through was uninhabited and therefore people weren’t able to move through these areas. Once the Canal was built it served as that pathway through these areas. The Canal also was a much cheaper source of transportation that was used by residents, tourists, emigrants, and workers during this time. Evangelical preachers used the artificial river to seek salvation among these people. Also the Canal helped to serve as an underground railroad, transporting slaves from Syracuse to Buffalo, near the Canadian border (Sheriff 53). The Canal not only sped up transportation, but also cost much less for goods to be delivered. Before the Canal goods from Albany to Buffalo would increase to five or six times their actual value just because of transportation. This helped business prosper and served as a positive aspect for the Canal. Although transportation was faster if a boat along the Canal crashed it would hold things up for a long time. A boat crashing had a chain effect on other boats because they then would be slowed down as well. People would not get where they needed to be on time was well as goods. A lot of the times if a boat did crash the goods were not able to be salvaged and hurt the business that owned them. There was also the issue of passing under bridges and how low they were. In a play of William Dunlap the brother of Amelia describes the inconvenience this was saying â€Å"In constant dread of lifting your head above your knees for fear of having it knock’d off your shoulders by a bridge† (Sheriff 55). Inconveniences such as these eventually encouraged travelers to find a different source of transportation; the railroad. The railroad had advantage over the Canal in the fact that it could run all year round. Individuals took advantage of the Canal and used it to help themselves gain profit. Businessmen and entrepreneurs saw the Canal as an opportunity to make money. Some bought their own boats and turned them into their business place. Boats were transformed to stores and markets in which people would buy off of them. Business was not only done on the Canal, but other men would use all the people, especially tourists, and try to sell consumer goods to them. A lot of times these vendors would scam people buying from them. They would sell fake remedies with false claims. Many times they would also trade counterfeit bills for items of actual value. The Canal helped solo merchants in a way that had never been done before. On the other hand the Canal was also very detrimental to many people as well. The people it affected were those whose land and water supply it had taken. When the Canal was built it ruined early settlers property such as the Archbalds. Frequently properties were cut in half. Once water was let into the Canal it caused a number of problems. Majorly because of poor workmanship and laziness water would stream out of the Canal and into farmers’ land. Fields and basements would be flooded, livestock would be injured, and gardens would be damaged. Also the workers feet would trample over fields, showing no regard or carefulness of their surroundings. One farmer claimed that workers torn down his fence simply for their own amusement. Without a healthy stock of crops the farmers would not make as much money and financially were negatively affected by the Canal. The Erie Canal had widely varying results on the people it impacted. Businessmen and entrepreneurs received financial success through the Canal while farmers and people already established along the lines of the Canal seemed to be negatively affected by it. There is no question transportation was faster and cheaper than any other source around that time. Communities and towns both benefitted from the Canal being around them. Initially there was a great amount of hype surrounding the Canal and all this hype brought people. Businesses thrived off these tourists and newcomers. Positives and negatives came from the opening of the artificial river that would change history forever.

Corn Coffee Essay

Corn ranks second to rice, not only in terms of area devoted to its production but it has been a staple food of about 20% of the total population of the Filipinos. Aside from this, the green corn, boiled or roasted, is a popular snack food and may also be cooked a vegetable or soup. Other by-products of corn include corn flour and syrup, sugar and oil. In terms of nutritive value, corn is richer source of vitamin A than polished rice. It contains high amounts of minerals such as calcium and phosphorous. Moreover, it is also a source of starch derivatives for oil, fibers and other industrial uses. Corn is raised as source of food and food products for people, livestock feed, and industrial products including ceramics, explosives, construction materials, metal molds, paints, paper goods, textiles, industrial alcohols, and ethanol. Corn is now also used to produce a healthy coffee as people nowadays are health conscious. Since corn coffee was introduced in the Manila market by the farmers of Sumilao, Bukidnon, further study about corn coffee in Region III (Central Luzon) was made since corn is abundant on the said region. Distribution of questionnaires and analysis activities conducted to determine the frequency distribution of corn coffee in the market because this is not the first to introduce corn coffee in the Philippine market especially in Manila. On the data gathered, 98% of the respondents are coffee drinkers, majority of them are young professionals, 91% of them have no knowledge about corn coffee, 88% are willing to try corn coffee and 22% have no idea what would corn coffee would taste like. With this data, Le Maiz come up on marketing strategies how to introduce and expand the corn coffee market in Region III and NCR. Corn Cafe is an alternative to coffee beans that is rich in nutrients that coffee beans can not provide. The company’s objective is to fit in and adapt to the people’s taste and preferences as well as offering diverse kinds of nutritious products. Effective marketing program and strategy would be made in order to meet the established objective. The marketing strategies will consist of flyers, radio and newspaper advertisements, trade fairs, vis-a-vis contact with customers. 10% of the gross sale will be allocated on marketing the product. On technical aspect, the production of corn coffee is simple, healthy and all natural that it has only one ingredient, which is the corn alone, no additives and a healthy alternative of drinking coffee. Preparation of corn before roasting is the first step in making our product, roasting, grinding/ pulverizing are the main activities in making corn coffee. Packaging and putting into the storage were done before putting on the distribution channel like our selling area, inner-retail coffee stands as well as supermarkets within our designated market. On this study, corn coffee production started January 2011. Corn was purchased at the average of Php15 per kilo. The sum of 15,600 kilograms of Corn were purchased during 2011 while on 2012 to 2015, 12,480 kilograms of corn were purchased. Also, part of Raw Materials inventories are Packaging Slip and Sticker. 60,000 pcs. were purchased respectively. Around 1% has incurred in transportation cost and other miscellaneous expense. Purchases Return and Allowances is expected to be 1% of Gross Purchases while Purchase Discount will be 2% Net of Freight In. The production of coffee is continuous process thus leaving no goods in progress beginning or ending. This is in line with company’s policy to keep the product fresh and all natural. Sales Return and Allowances is expected to be 1% of Gross Sales. Sales Discount of 2% is given to cash buyers but only 5% of Gross Sales will avail the discount. Operating expenses is divided into 2 category; Distribution Cost and Administrative Cost. For Distribution cost for 2011( % of Gross Sales ); Traveling 1%, Advertising 5%, Delivery 10% and Depreciation expense based on Straight Line Depreciation of 5yrs. For Administrative cost ( % of Gross Sales ); Officers’ Salaries, 3 partners assumed as managing partners with annual salary of 96,000. 00 each. The Pre-operating cost Php 9,454. 00 has been incurred which include DTI registration, Dole registration, BIR Fee, SSS registration, Police Clearance, Barangay Clearance and Business Permit issued by Tarlac City Hall. Office supplies is 10%, Depreciation Expense ( Straight Line Depreciation of 5 yrs. ), Lease Payment ( 40% to Administration ), other expenses is 1%. On socio-economic aspect, we have shown the significance of our business and its contributions to the society. Its share to community and to its people is to create employment and thus improving the standard of living of people in the community. It can also help the community development by way of paying taxes in the government. It is through taxes paid by businesses and individuals that the government funded its projects such as roads, bridges, and community development. Lowering of prices of competitors to compete with the product in order to maintain the customers. We could also help the people in community by utilizing local materials which is very abundant in the province. We can motivate farmers to grow corn and not just corn but corn of good quality. Our business can be the pride of our province since it’s inclined with the program of the Department of Trade and Industry which is the â€Å"One Town One Product†. Lastly, the Le Maiz proponents chose partnership as the form of organization. Aside from the six (6) partners, we will be hiring three (3) employees to help to produce and market the healthy and nutritious coffee. Le Maiz with a mission, to provide coffee drinkers quality products, quality service, affordable prices and a healthy lifestyle. Competent and responsible employees will be hired for the success of the company. The company shall also continue working for innovative and efficient ways of achieving the company’s goals. The company’s vision are to be number one (1) corn coffee in the Philippines; to expand not only in Central Luzon and NCR but throughout the country as well; to build own production and distribution facilities and to adopt new technologies and methodologies. The company decided a hierarchical type of organizational chart. The capitalist partners will act as the general manager and three of the six (6) partners will be managing partners whom will receive monthly salary as well as the three (3) employees. On Administrative Department, the Administrative Officer/ Purchasing Officer will be the crucial person in the organization, he assumes the full control on the organization’s activities and is responsible for all decisions undertaken by the organization, responsible in monitoring and managing the production of corn coffee, counter checks the financial position of the organization, handles all personnel and the daily business activities, purchase ordered and will deliver on time to the production area and hold the budget for purchases of raw materials and shall provide summary or report of the used and unused funds. On Sales Department, the Marketing Officer/ Salesperson is responsible for the all related selling activities, product development, packaging, proposes new ideas for improvement and replacement, communicating with suppliers of materials and know the current trend in the market. For the Inventory Officer, he is responsible in listing down sales, the used materials and finished products. Must be alert, with good communication skills, trustworthy and diligent. The three (3) employees that will work for the company were the Machine Operator, responsible on the control of the machine in producing corn coffee, Packager, for packaging of the finished products and Delivery Man, he will act as the driver and responsible in delivering the finished products to our target markets.

USS Idaho BB-42 World War II Battleships

USS Idaho BB-42 World War II Battleships USS Idaho  (BB-42)   Overview Nation:  United StatesType:  BattleshipShipyard:  New York  ShipbuildingLaid Down:  January 20, 1915Launched:  June 30, 1917Commissioned:  March 24, 1919Fate:  Sold for scrap Specifications (as built) Displacement:  32,000 tonsLength:  624  ft.Beam:  97.4 ft.Draft:  30 ft.Propulsion:  Geared  turbines turning 4 propellersSpeed:  21  knotsComplement:  1,081  men Armament 12  Ãƒâ€" 14 in. gun (4  Ãƒâ€" 3)14 Ãâ€" 5 in. guns2 Ãâ€" 21 in. torpedo tubes Design Construction Having conceived and moved forward with five classes of dreadnought battleships (,  ,  ,  Wyoming, and  New York), the US Navy concluded that future designs should utilize of a set of common tactical and operational traits.   This would allow these vessels to operate together in combat and would simplify logistics.   Designated the Standard-type, the next five classes were propelled by  oil-fired boilers instead of coal, did away with amidships turrets, and carried an â€Å"all or nothing† armor scheme.   Among these alterations, the change to oil was made with the goal of increasing the vessel’s range as the US Navy believed that this would be critical in any future naval war with Japan.   The new all or nothing armor approach called for key  areas of the battleship, such as magazines and engineering, to be heavily protected while less important spaces were left unarmored.   Also, Standard-type battleships were to be capable of a  minimum top sp eed of 21 knots and have a tactical turn radius of 700 yards or less.    The characteristics of the Standard-type were first employed in the  Nevada-  and  Pennsylvania-classes.   As a successor to the latter, the  New Mexico-class at first was envisioned as the US Navys first dreadnought design to mount 16 guns.   Due to extended arguments over designs and rising costs, the Secretary of the Navy elected to forgo using the new guns and ordered that the new type to replicate the  Pennsylvania-class with only minor changes.   As a result, the three vessels  of the  New Mexico-class, USS  New Mexico  (BB-40), USS  Mississippi  (BB-41), and USS  Idaho  (BB-42), each carried a main battery of twelve 14 guns mounted in four triple turrets.   These were supported by a secondary armament of fourteen 5 guns.   While  New Mexico  received an experimental turbo-electric transmission as part of its power plant,  the other two battleships carried more traditional geared turbines.      Ã‚        Ã‚   The contract for construction of Idaho went to the New York Shipbuilding Company  in Camden, NJ and work commenced on January 20, 1915.   This proceeded over the next thirty months and on June 30, 1917, the new battleship slid down the ways with Henrietta Simons, granddaughter of Idaho Governor Moses Alexander, serving as sponsor.   As the United States had become engaged in World War I in April, workers pressed to complete the vessel.   Completed too late for the conflict, it entered commission on March 24, 1919, with Captain Carl T. Vogelgesang in command. Early Career Departing Philadelphia,  Idaho  steamed south and conducted a shakedown cruise off Cuba.   Returning north, it embarked Brazilian President Epitacio Pessoa at New York and carried him back to Rio de Janeiro.   Completing this voyage,  Idaho  shaped a course for the Panama Canal and proceeded on to Monterey, CA where it joined the Pacific Fleet.   Reviewed by President Woodrow Wilson in September, the battleship carried Secretary of the Interior John B. Payne and  Secretary of the Navy Josephus Daniels on an inspection tour of Alaska the following year.   Over the next five years,  Idaho  moved through routine training cycles and maneuvers with the Pacific Fleet.   In April 1925, it sailed for Hawaii where the battleship took part in war games before proceeding on to make goodwill visits to Samoa and New Zealand. Resuming training activities,  Idaho  operated from San Pedro, CA until 1931 when it received orders to proceed to Norfolk for a major modernization.   Arriving on September 30, the battleship entered the yard and had its secondary armament expanded, anti-torpedo bulges added, its superstructure altered, and new machinery installed.   Completed in October 1934,  Idaho  conducted a shakedown cruise in the Caribbean before proceeding back to San Pedro the following spring.   Conducting fleet maneuvers and war games over the next few years, it shifted to Pearl Harbor on July 1, 1940.   The following June, Idaho sailed for Hampton Roads to prepare for an assignment with the Neutrality Patrol.   Tasked with protecting the sea lanes in the western Atlantic from German submarines, it operated from Iceland.   It was there on December 7, 1941, when the Japanese attacked Pearl Harbor and the United States entered World War II. World War II      Immediately dispatched with Mississippi to reinforce the shattered Pacific Fleet, Idaho reached Pearl Harbor on January 31, 1942.   For much of the year, it conducted exercises around Hawaii and the West Coast until entering Puget Sound Navy Yard in October.   While there the battleship received new guns and had its anti-aircraft armament enhanced.   Ordered to the Aleutians in April 1943, it provided naval gunfire support for American forces when they landed on Attu the following month.   After the island was recaptured, ​Idaho shifted to Kiska and aided in operations there until August.   Following  a stop in San Francisco in September, the battleship moved to the Gilbert Islands in November to aid in the landings on Makin Atoll.   Bombarding the atoll, it remained in the area until American forces eliminated Japanese resistance.    On January 31, Idaho supported the invasion of Kwajalein in the Marshall Islands.   Aiding the Marines ashore until February 5, it then departed to strike other nearby islands before steaming south to bombard Kavieng, New Ireland.   Pressing on to Australia, the battleship made a brief visit before returning north as an escort for a group of escort carriers.   Reaching Kwajalein, Idaho  steamed on to the Marianas where it commenced a pre-invasion bombardment of Saipan on June 14.   Shortly thereafter, it moved on Guam where it struck targets around the island.   As the Battle of the Philippine Sea raged on June 19-20,  Idaho  protected the American transports and reserve forces.   Replenishing at Eniwetok, it returned to the Marianas in July to support the landings on Guam.    Moving to Espiritu Santo, Idaho underwent repairs in a floating dry dock in mid-August before joining American forces for the invasion of Peleliu in September.   Beginning  a bombardment of the island on September 12, it continued firing until September 24.   In need of an overhaul,  Idaho  left Peleliu and touched at Manus before proceeding on Puget Sound Navy Yard.   There it underwent repairs and had its anti-aircraft armament altered.   Following refresher training off California, the battleship sailed for Pearl Harbor before ultimately moving on to Iwo Jima.   Reaching the island in February, it joined in the pre-invasion bombardment and supported the landings on the 19th.   On March 7, Idaho  departed to prepare for the invasion of  Okinawa.    Final Actions Serving as the flagship of Bombardment Unit 4 in the Gunfire and Covering Group,  Idaho  reached Okinawa on March 25 and began attacking Japanese positions on the island.   Covering the landings on April 1, it endured numerous kamikaze attacks in the following days.   After downing five on April 12, the battleship sustained hull damage from a near miss.   Making temporary repairs, Idaho  was withdrawn and ordered to Guam.   Further repaired, it returned to Okinawa on May 22 and provided naval gunfire support to the troops ashore.   Departing on June 20, it shifted the Philippines where it was engaged in maneuvers in Leyte Gulf when the war ended on August 15.   Present in Tokyo Bay on September 2 when the Japanese surrendered aboard USS  Missouri  (BB-63),  Idaho  then sailed for the Norfolk.   Reaching that port on October 16, it remained idle for the next several months until being decommissioned on July 3, 1946.   Initially placed in reserve, Idaho  was sold for scrap on November 24, 1947.    Selected Sources: DANFS: USS  Idaho  (BB-42)NHHC: USS  Idaho  (BB-42)USS  Idaho  Pride

Middle eastern music final question examples Essay Example

Middle eastern music final question examples Essay Example Middle eastern music final question examples Paper Middle eastern music final question examples Paper Essay Topic: Poetry The Egyptians and the Arab audiences in general felt connected to Kulthum because they heard their own stories in her songs and she represented and supported the Arab world through her performances One learns that her old fashioned ways included a preference to be interviewed without the means of recording t/f true Kulthum insisted that her band musicians had to learn new songs aurally she was against the use of music scores t/f true Kulthums roots were within the egyptian countryside; she was from a poor religious family She began her singing career as a child, along her fathers side, singing at religious celebrations (mulids) When she moved to Cairo in the 1920s, the city was thriving and cosmopolitan, but under British rule The technology that mostly promoted her career was radio Kulthum supported the 1952 revolution and Nasser. True or False? True Kulthum supported King Farouk and the British. True or False? False Kulthum financially supported the Egyptian government in the 1960s. True or False? True The Egyptians compared Kulthum with pyramids Kulthums stage presence: Which TWO of the following statements are true? 1. She encouraged people to dance along with her on the stage. 2. She used to hold a handkerchief as her personal trademark. 3. She looked very formal. 2 and 3 Some of the interviewees seemed eager to sing their personal Kulthum favorite song in front of the camera Kulthum was praised for her strong sense of nationalism. true Kulthums improvisational / embellishment skills are associated with: the concept and manifestation of tarab Which of the following is not a characteristic of classical music genres (consider both western and Arab classical music genres)? old, historical, large ensembles, formal context (all of the above) During the late 19th century, this music was performed in all but one of the following venues: Village/Rural weddings One of the following musical instruments is not included in the core takht ensemble: tabla The nay has a characteristic _______________ timbre. breathy The only zither chordophone in the takht ensemble is the: qanun One of the following musical genres is not part of the wasla form: shabi The highly expressive Layali (featured in track 14) is an improvisatory genre. true Track 14 is non-metrical. true Track 12 uses the __________ iqa. samai The iqa in the taqtuqa Il bahr nayim is played by the: riqq Which of the following is not an example of the expressions shouted out by the audience when experiencing tarab (refer to What makes Arab music unique on the content tab)? oh my eye what did we do to you to do this? are you trying to make us die today? (all of them) Is Music Haram? Which one of the following is true? the issue is contentious In an effort to address the issue of permissibility of music, Islamic scholars primarily look into: the quran and the hadith One of the following types of music has suffered much less from censorship that the rest: chanted poetry The following aspect is taken in consideration when examining the permissibility of a piece of music: context and content of lyrics In Turkey under Kemal Ataturk (see the related video Be Happy, its an Order on the content tab), the villagers were forced to listen to: western classical music Sufis (followers of Sufism, which is the mystical branch of Islam): embrace music as part of their rituals According to the hadith reviewed in the textbook, frame drums: are halal The interpolation of religious lyrics in a pop song is generally considered: blasphemous In Pop music; singing of a beloved homeland (see content tab), we learn that Islamic extremists banned rai claiming that: it embraced Western ways and featured sexually explicit lyrics Right after the Islamic revolution of 1979: Several Iranian singers left the country since music was banned Sherry Bijan and 3P (see their related music videos on the content tab), contemporary Iranian female singers, dont show their faces on their music videos because: if caught, they may be sentenced Iranian rap is: thriving but mostly underground Amr Diab is a singer of: shababi The song Albi ikhtarak: has similarities w/ Santanas smooth and has Latin/Spanish influences Tamally maak: is a shababi song and features a guitar The lyrics of Is salamu alaykum are more poetic that those of Tamally maak true or false false The Egyptian authorities frowned upon Hakim because of his use of the expression is-salamu alaykum shabi songs are upbeat and feature memorable choruses and have their roots in folk music Shabi emerged in the 1970s because the times were prosperous. true of false false Shabi emerged in the 1970s at a time when the Egyptians were looking for an alternative sound to that of Umm Kulthum and the old masters of tarab music. true of false true The sound of early shabi (listen to Ahmed Adawiyyas Bent El Sultan located on the content tab) sounds closer to classical Arab music with its use of a large firqa orchestra. true or false false Shabi music keeps the following musical elements of past musical traditions (tip: read textbook carefully; see close to the end of the chapter): iqa and maqam and call and response The lyrics of Hakims Il-kalam da kabir (textbook CD track 26) talk about a fathers agony in search of his lost son. true or false false Il-kalam da kabir (textbook CD track 26) features the ___________ iqa. saidi Contemporary shabi music (listen to Egypt 3 Cairo underground on the content tab): incorporates DJs and samples The shabi song Youll go to hell (listen to Egypt 3 Cairo underground on the content tab) targets singers who appear on sexually provocative music videos

How Social Networking Sites Help Employers to Communicate Effectively Essay

How Social Networking Sites Help Employers to Communicate Effectively with Employees - Essay Example This phenomenon of communication through social networks has a greater impact in workplaces. This is because it has presented an opportunity for employers and employees to engage in their workplace under collective basis. FaceBook, Twitter, MySpace and LinkedIn are the four major social networking sites that are enhancing communication across the world. Effective communication using social media within workplaces is mainly reinforced by their ability to reach instantaneously to a vast number of people in an organization. It has also laid a platform that allows two way communications through instant messaging available in the chat rooms. In addition, effective communication has also been enhanced in the workplaces among employers and employees due to their easy accessibility and usability. This is because in the current world social networking sites are readily available to everyone who is able to use a smart phone or a computer. These factors have enhanced higher adoption of social s ites masking them the fundamental part of organizations every day’s life. This paper work focuses on how social networking sites help employers communicate more effectively with employees in order to enhance higher productivity and other added values at workplaces. Communication power of social networking sites in workplaces Internet and social networking media have greatly contributed to fundamental changes concerning ways in which people interact in the business world and other private spheres. Companies and other corporate organization across the world have played a catch-up in order to understand ways of harnessing the emerging technologies for better management. Employers in various organizations have responded to the rising technology in the modern world to facilitate relationships with their employees through social media. Various online communication channels such as emails and other instant messaging have changed efficiency and nature of communication processes in bu sinesses and other organizations. This is by maintaining relationships among working colleagues in order to enhance their primary roles. Since it is difficult for employers to contact all employees in their business organizations, social networking sites have provided an opportunity for them to have quicker and faster communication (Jue, Marr, & Kassotakis, 2009). In case of issues that need instant attention, employers are always in a position to send the messages through social networks such as MySpace and LinkedIn to their employees. This enables information to reach all employees within a short time making them to have quick reaction and decision toward what the employer require them to do. This has facilitated better collaboration of all subordinate workers and their employer in work places. Collaboration has greatly transformed work outputs in businesses and other organization due to effective communication between managers and their employees through networks that promote tea mwork (Kaupins, 2011). Frequent communication between employers and employees has also allowed everybody to contribute in enhancing better performance of organizations. This is because communication allows every subordinate member in an organization to grow together in a team. In addition, it has also been noted that most of the employees are young generation who are always determined to use social networking

Network topology design & layout Essay Example | Topics and Well Written Essays - 1000 words

Network topology design & layout - Essay Example The company will also need two WWW servers so that one is for its internal management and another for external users. Furthermore, a mail server will also be crucial in this case. For the sake of ABC company security, it is crucial that outsiders should not gain access to the internal CVS or internal WWW servers whatsoever. For a start-up open source software company as the company ABC, it would be a great challenge to fully implement an effectively secured network. In this study we therefore purpose to realize the company with the above specifications. Below is a graphical representation of the network design layout. It is very risky running an entire company on a personal computer. The ABC Company needs to watch over servers that handle the web based systems with advanced expertise. Such servers in this case include CVS and WWW servers. In terms of security assumptions, it is important for the company to make its security appear good as argued by Cheswick et al (2003) that this is enough to deter attackers. It is also important to make simple security arrangement since complex things are harder to comprehend and might even be nightmare to their designer (Cheswick et al, 2003, pp.5). For a young company as ABC, it would be inappropriate to use huge security-sensitive programs because in most cases such programs have acted as sources of security problems. Furthermore, the companys network designer must keep security assumptions in mind and see to it that the security is an integral part of the original design. Let us begin by considering this typical policy: Internal users are trusted, and with permitted Internet access they are able to initiate ongoing TCP connections, issue DNS queries, be able to run ping trace-route and set their clock aided by external time server (Cheswick et al, 2003, pp.5). Secondly, the outsiders should not be able to initiate access to the internal world.

Dialogue with a Nurse Essay Example | Topics and Well Written Essays - 500 words

Dialogue with a Nurse - Essay Example Dealing with kids require extreme patience and composure. Also, I feel for someone like me who’s working in Florida, knowledge of the Spanish language can be very useful because of the major Spanish speaking populace out here. A. Obviously, when you start working you realize that things are far from ideal or like you said expectations are not met. It took some getting used to but I conformed to the working environs quickly and now I am pretty comfortable working here in South Memorial. The doctors and other co-workers are nice and I have a nice rapport with them. Again, I’d say working with kids has been the biggest perk for me. A. The worst experience was that of the death of an infant from influenza whom I was treating. It was a beautiful baby boy who was just a month old. I had grown quite fond of him while nursing him and his death was a big setback to me . I remember it was the first time I cried a lot at work in the changing room. A. Sometimes, I feel the job of a nurse is very thankless. Especially, for me who happens to be a nurse in the pediatrics department. The attitude of the parents is far from grateful at times, in fact quite rude sometimes. It is understandable as they are all very emotionally attached to their children and can’t bear to see them in pain but then they have to understand that as nurses we are just doing our job. I also get wrung out from working long hours sometimes. The job of a nurse can be physically very demanding at times; sometimes I have to go without food and even water for long stretches in my service time. A. I am that kind of a person who doesn’t have long-term goals. Yeah, my friends keep reproaching me for my shortsightedness and callous attitude towards my future and career but I just can’t think of what I’ll be doing or where I’ll be more than 2 years down the line; 3 tops. Meanwhile, I am absolutely in love with my job here in

Reading Responses 2 Essay Example | Topics and Well Written Essays - 500 words

Reading Responses 2 - Essay Example Young boyfriends like young John and James are interested in her body. She is a toy to them. Men can play with Mary anyway they like without having to show slightest respect for her emotions. Old John, on the other hand, does love Mary but is not sincere enough to sacrifice his well-established married life for her sake. On the other hand, Mary is in continuous search of finding the right man to get married to and in her attempt to achieve this, she plays a toy to the men. Madge is the typical housewife who is immersed in the works for the wellbeing of her children and husband, though she is privileged in that she is recognized by John as his wife and is introduced in the society as such. She has the status of a respectable woman who fulfills all the roles expected of a careful and responsible woman. John, in his youth flirts with Mary and marries Madge. In old age, he again flirts, this time, with a different Mary but almost the same age as the first one. Nevertheless, there is a di fference between his sincerity towards the first Mary in his life and the second one. With the passage of time, John has become more emotionally involved in his extra-marital affairs despite having a satisfying married life. In any case, the author believes that the ending is happy.

The outline of the term paper Assignment Example | Topics and Well Written Essays - 500 words

The outline of the term paper - Assignment Example However, in the modern world, men and women alike follow fashion trends and scour the Internet for fashion trends and best dressed lists. C. Fashion blogs have in the past few years become a source of inspiration and information for upcoming trends and fashion styles. This has greatly reduced the control of fashion houses and magazines (Seymour 41), which coupled with a consumer generational shift that has seen a shift in the labour market has greatly increased the influence of fashion Bloggers. i. Bloggers, as the main representatives of the blog, portend immense influence on what can be shown on their blogs. These Bloggers are able to carefully select what they share with their followers, which influences her image as a trendsetter (Seymour 46). iii. The high number of visual images that they can present on their sites compared to magazines and posters responds to the expectations of the consumers, especially those who rely on the internet for information (Seymour 48). i. Bloggers combine desire and recognition in order to appeal to their followers. Underlying this pursuit for desire is longing, self-seduction, hopefulness, fear of being desire-less, and tensions between morality and seduction (Kristina & Payal 14). ii. Desire in combination with self-seduction and inner struggle, as well as the fear for being desire-less, will increase the dependence of the consumer on Bloggers because they bring them into contact with new desires. In this case, they play the role of mediator. iii. In turn, so as to ensure that the products they introduce to consumers are within reach and, therefore maintain desire, bloggers combine diverse fashion products from different ranges of price (Kristina & Payal 14). i. Unlike film and pictures that cannot give a perfect reality representation, bloggers are able to decide what the audience looks at (McCallum 52). They can post what they want and exclude what they do not wish seen. This is

Suture Essay Example | Topics and Well Written Essays - 750 words

Suture - Essay Example Suture was a neo-noir film of 1993 directed by David Seigel and Scott McGehee and it features actors Mel Harris and Dennis Haysbert. On that note, the photographic image both constructs the character’s identity and undermines the identity for the film viewers in several ways. For example, after Vincent Towers kills his father, he decides to fake his death (Grieveson & Wasson 98). Similarly, he attempts to murder his half-brother, Clay Arlington acted by Dennis Haysbert as a mechanism to change identities. This aspect helps in establishing the photographic image traits of Vincent in the context of the cinematic disparities. From the movie, we see that Vincent is white while his identical brother who is forced to suffer amnesia after a bomb to protect him is black. This incident supports the Apparatus theory that insists that, by nature, cinema is driven by ideological mechanics. Therefore, this is apparent because through the Lacan’s Mirror Stage effect that expounds on the value of self-identity and consciousness. On that note, while there is an element of a photographic image construction, there is also distortion of identity for the film viewers. For example, when Clay loses his memory and suffers amnesia, Dr. Renee Descartes attempts to quicken his recovery but his brothers comes back to kill him again. This results in the murder of Vincent Towers instead of his half-brother thus prompting Clay to adopt a, genuine permanent, identity (Chaudhuri 83). This decision affects most film viewers because it does not concur with Lancan’s notion of the Mirror stage that insists on self-identity and consciousness. Alternatively, there is a way in which the strategy of dis-identification in Suture undermines what Laura Mulvey calls the normative ‘visual pleasure’ of the film spectator. For example, Laura expounds on three different techniques of viewing a film that entail watching as the camera records the real events of the film, watch ing the film and interaction of characters in the film. Therefore, as observed in Suture the loss of identification of Vincent Towers who fakes himself is manifest of the violation of the visual pleasure. Similarly, the loss of Clay Arlington’s memory after suffering amnesia prevents the film spectator from interacting with the main characters in the film because of lost identity. In addition, the themes of betrayal and denial that are espoused by the main characters are an indication of the manipulation of the normative ‘visual pleasure’ fronted by Laura Mulvey in her essay (Grieveson & Wasson 109). Furthermore, after the recovery of his lost memory with the help of Dr. Max Shinoda, Clay is undecided on how dispose of one of his identities. This continues to complicate the aspect of ‘visual pleasure’ because the film spectator is denied the chance to think on the loss and recovery of identity. Therefore, because Suture takes away pleasure, there is a social function concerning race and class that is at work in the film. For example, Vincent Towers is a white who murdered his brother but tries to cover up using his black brother, Clay Arlington. This is an example of the disparity of racial boundaries because a white brother compels his black brother to suffer in order to get away with crime. On the same length, there is a determination by Vincent Towers to murder his

Reading Responses 2 Essay Example | Topics and Well Written Essays - 500 words

Reading Responses 2 - Essay Example Young boyfriends like young John and James are interested in her body. She is a toy to them. Men can play with Mary anyway they like without having to show slightest respect for her emotions. Old John, on the other hand, does love Mary but is not sincere enough to sacrifice his well-established married life for her sake. On the other hand, Mary is in continuous search of finding the right man to get married to and in her attempt to achieve this, she plays a toy to the men. Madge is the typical housewife who is immersed in the works for the wellbeing of her children and husband, though she is privileged in that she is recognized by John as his wife and is introduced in the society as such. She has the status of a respectable woman who fulfills all the roles expected of a careful and responsible woman. John, in his youth flirts with Mary and marries Madge. In old age, he again flirts, this time, with a different Mary but almost the same age as the first one. Nevertheless, there is a di fference between his sincerity towards the first Mary in his life and the second one. With the passage of time, John has become more emotionally involved in his extra-marital affairs despite having a satisfying married life. In any case, the author believes that the ending is happy.

Suture Essay Example | Topics and Well Written Essays - 750 words

Suture - Essay Example Suture was a neo-noir film of 1993 directed by David Seigel and Scott McGehee and it features actors Mel Harris and Dennis Haysbert. On that note, the photographic image both constructs the character’s identity and undermines the identity for the film viewers in several ways. For example, after Vincent Towers kills his father, he decides to fake his death (Grieveson & Wasson 98). Similarly, he attempts to murder his half-brother, Clay Arlington acted by Dennis Haysbert as a mechanism to change identities. This aspect helps in establishing the photographic image traits of Vincent in the context of the cinematic disparities. From the movie, we see that Vincent is white while his identical brother who is forced to suffer amnesia after a bomb to protect him is black. This incident supports the Apparatus theory that insists that, by nature, cinema is driven by ideological mechanics. Therefore, this is apparent because through the Lacan’s Mirror Stage effect that expounds on the value of self-identity and consciousness. On that note, while there is an element of a photographic image construction, there is also distortion of identity for the film viewers. For example, when Clay loses his memory and suffers amnesia, Dr. Renee Descartes attempts to quicken his recovery but his brothers comes back to kill him again. This results in the murder of Vincent Towers instead of his half-brother thus prompting Clay to adopt a, genuine permanent, identity (Chaudhuri 83). This decision affects most film viewers because it does not concur with Lancan’s notion of the Mirror stage that insists on self-identity and consciousness. Alternatively, there is a way in which the strategy of dis-identification in Suture undermines what Laura Mulvey calls the normative ‘visual pleasure’ of the film spectator. For example, Laura expounds on three different techniques of viewing a film that entail watching as the camera records the real events of the film, watch ing the film and interaction of characters in the film. Therefore, as observed in Suture the loss of identification of Vincent Towers who fakes himself is manifest of the violation of the visual pleasure. Similarly, the loss of Clay Arlington’s memory after suffering amnesia prevents the film spectator from interacting with the main characters in the film because of lost identity. In addition, the themes of betrayal and denial that are espoused by the main characters are an indication of the manipulation of the normative ‘visual pleasure’ fronted by Laura Mulvey in her essay (Grieveson & Wasson 109). Furthermore, after the recovery of his lost memory with the help of Dr. Max Shinoda, Clay is undecided on how dispose of one of his identities. This continues to complicate the aspect of ‘visual pleasure’ because the film spectator is denied the chance to think on the loss and recovery of identity. Therefore, because Suture takes away pleasure, there is a social function concerning race and class that is at work in the film. For example, Vincent Towers is a white who murdered his brother but tries to cover up using his black brother, Clay Arlington. This is an example of the disparity of racial boundaries because a white brother compels his black brother to suffer in order to get away with crime. On the same length, there is a determination by Vincent Towers to murder his

Internet Censorship Essay Example for Free

Internet Censorship Essay ThÐ µ capacity of thÐ µ information supÐ µrhighway has Ð µxplodÐ µd in thÐ µ rÐ µcÐ µnt yÐ µars. It Ð µncompassÐ µs thÐ µ Ð µast and thÐ µ wÐ µst, thÐ µ land and thÐ µ sÐ µa, and anything our human mind could drÐ µam of. This is a good thing, right? With thÐ µ knowlÐ µdgÐ µ of thÐ µ world just on onÐ µÃ¢â‚¬â„¢s fingÐ µrtips, it must bÐ µ good, right? SurÐ µ, if it is usÐ µd thÐ µ right way. A saying goÐ µs likÐ µ this, â€Å"Too much of a good thing is bad. † It is truÐ µ. ThÐ µ IntÐ µrnÐ µt doÐ µs accommodatÐ µ a lot of information. In a way, it has too much information. The Internet contains certain information that we DON’T want minors to have access of. Some of these unwanted information might be pornography, gambling, and some sensitive issues like homosexuality. So what do we do about the stuff that we don’t minors to see? Do we just make some law and erase it from our precious Internet? No. First of all, this would be impossible to do because there is just too much unwanted information. Second of all, this would defeat the purpose of the Internet. In the article â€Å"The Online Cooperative Publishing Act,† it called the Internet â€Å"the manifestation of humankind’s quest for limitless two-way interaction with thought† (â€Å"Cooperative† internet). Since there is a vague line of what is appropriate and what isn’t, why should there be a straight-cut line of what things should be banned on the Internet. There should be a loose regulation on the content of the Internet that would encourage more interaction with this wonderful tool. Instead of the government dictating what minors should see, parents and teachers should be the ones stepping up and TEACHING minors what’s right and what’s wrong. To maximize the productivity of the Internet, there must be a balance of restriction and freedom. When that balance is reached, the Internet will fully flourish. â€Å"Why should we protect the Internet? Why should we protect all those pornographic websites? † you might ask. The Internet is a wonderful thing. Even the heads of our nation, the President and Vice President, believe that the Internet is a â€Å"powerful educational tool for our children† (â€Å"Family† internet). It should not be viewed as an evil thing. Its unique ability to link the world’s knowledge together fulfills any researcher’s dream. There is no more need to visit dozens of libraries to find everything one needs. Everything is at one’s fingertips. Without a doubt, little kids wouldn’t need the Internet to do research; they don’t have any research paper due. One mustn’t forget the Internet is not just for research academically. It could be used to research recreationally. One can research on topic of his interest. A teen male can research about cars. A mom can research on recipes. And a little kid can research on his favorite Disney character. Because of the Internet, a kid can do a lot more things kids before didn’t have the privilege of. A kid can know anything and everything around the world, and even out of this world, without leaving the comfort of his home. Anything, anything at all. If the Internet is censored, a large amount of these wonderful knowledge will not be accessible anymore. Although censorship does not mean a complete ban, there is no measure at the present that can effectively restrict access and still not block out good website. According to a study done by Electronic Privacy Information Center, the filtering programs block 95-99 percent of the material available on the Internet that might be of interest to young people (â€Å"Faulty† internet). I am not defending the protection of pornographic websites. Neither am I advocating an easier access to pornography. I just want to point out the fact that websites dedicated to pornography is only a very small percentage of the Internet. If we use the inefficient censorship products out there, we will miss out a lot of the goods that the Internet has to offer. The Supreme Court believes the same. When the Supreme Court struck down the Communication Decency Act in 1996, it found that â€Å"the interest in encouraging freedom of expression in a democratic society outweighs any theoretical but unproven benefit of censorship† (â€Å"Faulty† internet). So, should we sacrifice all the goods that the Internet could offer for those measly pornography websites? The Supreme Court shared the same vision for an uncensored Internet when it struck down the Communications Decency Act, a federal law that outlawed â€Å"indecent† communications online. In the ruling, it declared the Internet a free speech zone.

Analysis Of LOreal Garnier Maybelline Products

Analysis Of LOreal Garnier Maybelline Products 1. Introduction The rising style of industrialization and developing expertise in interaction and shipment allow the clients to retrieve and interpret a large diversity of goods and facilities from other nations. The fact that clients frequently assess the overseas goods differently in contrast to local goods has been discovered by prior investigations (Wang et al., 2004). It has been stated that clients of progressed nations prefer locally manufactured goods as against foreign made ones (Bilkey Nes, 2002) while users from progressing nations favour foreign products over locally made ones (Wang et al., 2004). The idea behind this being that they consider foreign goods to be of superior quality in contrast to local goods and also individuals equate using overseas products as being a status symbol or as being fashionable. The number of users in developed nations for example India or China are more in number and have access to goods that are manufactured in western or developed countries. In such a competitive environment, vendors essentially need to understand the reasons behind users of developing nations selecting goods of other countries imported or domestic. Client choices related to specific creations must be considered not to be a string of unlinked and independent options, these choices involve equations between personal, items or creations state Hogg and Michell (2006). It is accepted that one needs to comprehend client conduct in context to both domestic and foreign goods as overseas marketing is fast becoming an essential part of the global financial systems (Netemeyer et al., 2001). Several investigations related to this subject are centered on what are the name and the location of belonging influence; investigate the way how clients scrutinize goods introduced from specific countries. Older studies which have investigated the location of belonging influence have scrutinized item kinds such as different cars, footwear, video players and groceries for clients located in Australia, Canada, China, France, Germany, Holland, Ireland, Japan, Mexico, New Zealand, and the USA and several others (Ahmed and dAstous, 2006 and Elliott and Cameron, 2004). Several researchers in Europe have examined the influence of the place of origin on selection viewpoints (Ettenson, 2003; Liefeld et al., 2006), good representation (Peris et al., 2003), client outlooks, and the produced in Europe notion (Schweiger et al., 2005), client viewpoint and the created in Europe concept. The development and sustenance of the local manufacturing segment in noninterventionist economy depends on how clients like the goods manufactured in that particular country. Local manufacturers face tough competition from many foreign products which have made their mark globally. This is especially relevant in emerging countries whose manufacturing is restricted to primary products. It is in such nations that the development of manufacturing sectors faces hurdles as clients prefer using foreign goods from developed nations as against domestic ones or ones from lesser developed countries (Ettenson 2003). The twenty first century is witnessing the usage of extravagant products (Kapferer and Bastien, 2009) though the number of firms marketing extravagant goods is very low (Uche Okwonko, 2007). All individuals desire lavish goods especially as far as fashionable goods are concerned. Despite the era of industrial revolution, the first or second world wars or liberalization the past centuries have observed that several opulent brands have made their mark globally. The era of internationalization has resulted in the availability of several sources of opulence. This is the result of the role played by growth of businesses, financial systems, new businesses, rise in spending by people and even interactions. This is evident by the fact there are reputed Japanese luxury brands in European countries which employ Chinese silk as raw substance for manufacturing goods (Kapferer and Bastien, 2009). This has resulted in people globally being aware of the international fashion brands. The current days have seen the diminishing of societal division. However individuals are yet likely to differentiate class in community by the leader and individuals who are wealthy like to display their wealth and opulent lifestyle. Thus luxury has begun to indicate superior choice and money which every individual desires. One of the emerging nations from which several products of different nations are imported is UAE. 2006 saw the import value touch 125,975 million US dollars which is expected to touch 137,943 million US dollars by 2007 (World Bank 2007, as quoted in Chaisitthiroj, 2007). Studies undertaken previously deduced that the approach towards international products as against local brands was more affirmative as they considered global brands to be of superior quality (Masayavanij, 2007. This was in line with the investigation undertaken by Cengiz Kirkbir (2007) which concluded that people in emerging nations consider overseas goods to be of superior quality and more dependable as against locally manufactured goods. Simultaneously another investigation related to UAE client approach and outlook related to international as against local clothes deduced that UAE individuals prefer foreign clothes on account of their better resiliency, quality, good looks, fashionable appearance, and brand name and style because they are made in nations that have advanced expertise. As a result, UAE clients prefer to buy foreign clothes (Sae-Jiu, 2007). Another study also deduced that UAE clients considered overseas brands to be much better in terms of quality and worth for money as against local clothes (Suvachart, 2002) and the nature of UAE clients is such that they emphasize on quality and prefer to pay more for foreign brands. Thus, foreign brands significantly influence the outlook and conduct of UAE clients. Ukpebor and Ipogah (2008) opine that a strong brand is likely to improve a clients approach power related to the product linkage of a brand. As Vranesevic and Stancec (2003), have asserted the significance of a brand is evident by how it influences the clients options and their allegiance by recognizing and distinguishing not only quality and source but by developing augmented worth. One of the advance policies is that a strong brand can seize the attention of a client. In emerging countries, clients have specific anticipations from the brands are inclined to depend on the brand as a mark to buy goods (Reardon et al., 2005). Despite, the luxury segment being tiny in contrast to other firms globally, the luxury fashion segment has been a multi-billion dollar segment globally. It is important in driving the economy and impacting the contemporary society. Chadha and Husband (2006) further stated that the democratization of luxury brands in the nineties allowed common man to access fashionable goods. Also one can find luxury present at every place in the current times (Kapferer and Bastien, 2009). 2. Problem Statement Overseas goods are frequently evaluated in a different manner as compared to parallel domestic products by users (Herche, 2002). The location of belonging influence research undertaken in majority of developed countries has pointed out that if information related to a product is insufficient then users choose domestic branded articles in lieu of global goods (Bilkey and Nes, 2002). Clients often form opinions related to the standard of the apparel based on the mannequin wearing clothes (Dickerson, 2002). To be specific, the outlook of criteria associated with imported clothes was not regarded to be as important. However, there appears to be a direct relation amongst evaluations of evaluation of domestic products and the norm of monetary development of the location of belonging (Gaedeke, 2003). On the other hand, a contrasting style of location of belonging investigations can often be viewed in lesser developed nations where clients really select imported goods in contrast to locally manufactured ones (Agbonifoh and Elimimian, 2009). This is more likely to be seen in situations when imported products are related to evident buys (Marcoux et al., 2007; Piron, 2000). Clients often buy and use luxurious foreign goods to keep up with the joneses or baffle others instead of the monetary aspect or real application of the products (Mason, 2001). This has not been limited to the affluent section of the society but can be witnessed across the entire society and income divisions including the poor and the rich (Mason, 2001; Basmann et al., 2008).This is evident by fashionable apparel are ones which are noticeable and also a mark of standing in society (Schiffman and Kanuk, 2004). As has been put forth by Chaisitthiroj (2007), the beauty segment is one sector in the market that clients have several options of imported goods and they are regarded to be well-known for beauty clients. This is evident in UAE as their lifestyles are transforming and becoming more contemporary thanks to the growth and this is visible more so as far as UAE women who reside in the urban regions are concerned (Chaisitthiroj, 2007). Presently, they pay attention to how they look as they consider buying cosmetic goods an extension of their personality. In the words of Cash et al. (2009 as quoted in Guthrie et al., 2008), ladies using beauty products are more contented with how they look including their general appearanceand deem themselves to be more beautiful compared to their friends when they have their makeup on. When this investigation was undertaken, UAE was grappling with an economic recession (Bangkok Bank, 2009). Despite the recession, the cosmetic segment has withnessed continous uptrend (growth) (US. commercial service 2008). A tiny role of the cause lies in the fact that beauty brand asset are crucial drivers. It was asserted by Drucker (2005), that during economic recession, people spend money cautiously, so beauty firms depend on promotion and brand name identification to gain revenues.Additionally, the usage of marketing mediums in several novel mediums including internet improves the brand exposure to an extended set of likely clients (Kumar et al., 2006). On the other hand, it has been asserted by Suvachart (2001) that UAE clients have the attribute of being innovators who are likely to shift to new brands or goods thus indicating they are not really brand committed. Additionally, when Speece (2008) studied brand commitment of clients located in Bangkok, it was discovered that only 80-85 percent were committed to brand to goods which required low participation and did not depicted solitary brand commitment. The investigators discovered that there was a lack of research related to UAE clients outllok and conduct related to imported makeup goods which is one of the significantly developing market industries in UAE (Wiwutwanichkul, 2007). The subsequent segment will discuss details related to the UAE cosmetic market to offer a general view of the exisitng market scenario and the reason behind undertaking the research will be discussed. 3. Research Purpose The main purpose of this research is to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in UAE cosmetics-makeup industry to understand the target consumer-whether brand equity affect their purchasing decision. To what extent the brand equity lie in their purchasing will be investigated as it will help foreign brand marketer to see their strengths and weaknesses in their use of brand equity and can improve their performance accordingly. At the same time, the research can assist domestic marketers to adapt the knowledge to their marketing plan and activities to satisfy customers and provide the offerings based on the factual consumers needs. 4. Research Questions To fulfill the aim and purpose of this study, the authors have formulated the research questions by relying on the background and problem statement as the following: If and how the personal value, social recognition, and demographic impacts UAE customers for their luxury fashion brand purchases and which marketing strategies should be used to suit their purchasing intention? 5. Research Aims The aim of this research is to identify the influences of brands and its assets on consumers purchase decision. According to the above discussion, quantitative method was chosen as it best fits the nature and purpose of this study that attempts to understand UAE consumers behaviour in making decision to buy makeup products. Hence, a questionnaire-based survey is selected as the major tool in data collection of the study. 6. Literature Review The prior research international brands in the up-and-coming market economies were favoured by the several consumers, along with having a superior class their status is contrast with the local goods as explained by Graham (2004) and Sterngold (2002). India is included among these several consumers in the markets, international brand goods were buying and possess by the rising upper class as mentioned by Cui Li during 2001. According to Arnold Quelch, (2008) and Batra (2007), the product worth among the local brands was identified by the investigators as well as they also pointed out that the consumers in up-and-coming market economies will end up stylishly. In these nations the increasing patriotism and domestic industries will be created by the host governments as explained by Klein (2002), Prahalad Lieberthal (2008). In the up-and-coming markets the international brands hostile response will be ultimately result by the altering utilization styles as given in these forecasts. Thi s matter is validated by McKinsey published report despite identification acknowledge the international brands, local brands were favoured by Chinese consumers and instead of imported brands they have faith on local brands as stated by Dyer (2007). In these markets for transnational firms functioning there is an important inference of fake alarm or unavoidable inclination is there. The globes financial systems constant globalization is considered and up-and-coming market consumers significance is with domestic organizations and transnational firms, closer investigation were needed for the selection between international and local brands in these financial systems by consumers. In the up-and-coming markets information related to the option of consumers for international and domestic brands stays insufficient. If India is illustrated for international brands penchant were identified by many investigators as on non-probability samples and perceptual measures they depend. for international brands asserted penchant, on domestic brands real buying the latest investigations depends like exaggeration of penchants and domestic brands were majorly buyed by the Chinese consumers as mentioned by Cui Liu (2001); Kwok (2006). Between Chinese consumers preference of international as against domestic brands were influenced by other aspects as proposed by the difference betwe en real conducts and asserted penchants. International and local brands real buying pattern have been contrasted by a small number of investigations in this huge up-and-coming market for deliberating the condition of brand competition. When domestic market situations and good divisions impacts were discovered, among the city consumers in India the preference of international and local brands investigated in this studies and in the up-and-coming market extreme competition between local and international brands. On brand insights and preferences the existing literature is reassess by us and consumers options in up-and-coming markets and several investigative queries were suggested. Secondly, in four main Indian cities that depends on extensive consumer investigation, across several durable and nondurable goods types the buying patterns of local and international brands were analysed by this research. Across good types and geographic markets the international brands differ greatly in buying and possessions as proposed by outcomes. Specific good types were controlled by international brands, in consumables and durable goods the base is acquired by local brands as in the city markets it goes ahead, for consumers share the current war were emphasized. In brand management and marketing policies for both international and local organizations the propositions has been discovered by us. Brand Kotler (2002) states in the product line were one of more items were associated as it is used for identifying the character source of the items is termed as brand. According to Doyle (2002) brand is a specific name, design or symbol or its combination a product is differentiated by this. For every product an ordinary feature is the brand which nowadays is available on the market. Each brand specialty is the different value in the potential buyers mind. According to Gordon (2003), McEnally and de Chernatony (2009) differentiation is enhanced by the image and reputation of a strong brand on buying behavior it has a positive influence. Powerful brands significance is seen by the marketers and for building up a strong brand as shown in all efforts. Familiarity and credibility is the meaning of brand for customers as in their everyday life some contacts were experienced by them; so as an indicator brand is used for making a decision while buying new product as stated by Ger (2003). The determinants of product quality is the causal signs that is regarded by brands as it depends if quality is truly determined by intrinsic attributes and processes as mentioned by Stijn (2000). According to Aaker (2002), in the mind of consumers the familiarity and credibility creates value towards firm, by brand equity use it can be enforced: perceived quality, brand loyalty, brand awareness and brand associations. Consumer behavior Consumers studies the consumer behavior as for a product or service they exchange value as it satisfies their needs as stated by Well Prensky (2006, p.5). Schiffman Kanuk (2000, p.5) mentions that how for spending their available resources that is time, money, effort an individual makes its decision is focused by the consumer behavior study on items related to consumption. With buying consumer behavior consists people experience of feelings, thoughts and their performed action. Environment influences like product appearances, comments taken from other customers, packages, consumers physical actions and advertising were involved. Consumer decision making The decision making behavior of consumer consists five basic steps. As per most of the researchers these steps are within the same field (Cross 2009). These steps are inclusive of model; problem recognition, process of information search, alternatives evaluation, process of purchase along with post-purchase. However, it is not necessary that all purchased need every step (Cross 2009). It is up to the consumer to skip the alternatives evaluation while considering low involvement products. As per Hawkins et al. (2001) there are diversified sides than the process of decision making that are subject to affect consumer behavior that are relevantly external and are internal with influences. All the external influences are kind of social class added by reference group. The internal factors can be noted as exposure, motivation, perception, attention and attitude. Purchase decision All kinds of purchase decisions are integral to the process of consumer decision making structure. There are specific two prior stages; information search and aspect of evaluation of alternatives considered by the consumer consecutive act to reach stage of purchase decision added by the effects of brands in those stages. After the phase of problem recognition, consumer shifts to the stage of information search and seek information about the quality, price, brand, country of origin and similar issues as per their motivation. Information search can get conducted as a kind of internal search by the consumers past through indirect or direct experience for the product added by external search by marketing materials or different social groups or reference groups. For Hoyer and MacInnis (2007, p.200), the image of brands are actually affected in terms of internal as well as external search for information. For internal search, the respective consumers can recall brands, whereas for external search, they tend to look into availability over shelf while purchasing or suggestion collected from salesperson affecting their purchase. This follows evaluation of alternatives that the customers usually have to single out. Brand equity too gets consideration. Alternatives of products are taken into consideration in th e customers set of desire. As for instance, brand awareness, where the customer remembers exact brands for specific quality product, he picks the brand immediately. After selection made at evaluation among alternative stage, purchase decision comes in, where concerns are related to the selection of specific product in specific retail outlet added by the amount of purchase. 7. Research Methodology In this research, both qualitative as well as quantitative methodologies are considered. Individual answers will be included through questionnaire added by survey questionnaire. These are believed to be effective means to fulfill dissertation objectives. Process of qualitative investigation mode enables the subject to get analyzed and offer vivid as well as dependent replies that are enquired by researcher in the way of providing constructive as well as comprehensive information that other techniques can overlook. This approach offers significant data by answers to research queries in balancing research techniques that are quantitative in structure. Through quantitative process the research data is collected on the basis of different factors that can get measured for patrons activities. Quantitative method relies over statistical analysis. As some parts of the theory are analysed and calculated, there is the end resultant that is numeric and objectivity results derived of them are th e resource led out of corrective recommendations. For Kuhn (2001) numbers record exodus from different presumptions and is the skill that never gets replicated through qualitative method added this exodus gets sufficient to start the investigation. Aim of this research is based on identifying the influences of brands added by the assets led over consumers purchase decision. Thus quantitative method is selected as it best fits specific nature as well as purpose of the study, which attempts to understand particular behavior of UAE consumers in making purchase decision for makeup products. Thus a questionnaire-based survey is conducted as a major tool in the process of data collection for this study. Both the standards are based on numeric studies. Questionnaires as well as intensive interactions are used as they are all impactful in their approach and manner for completing the aims of this study. There were four interactions performed in India added by 150 questionnaire further will be distributed among different individuals. Questionnaires will be distributed at shopping malls as well as luxury outlets. Participants who have got past over the elimination aspects or are proven as luxury customers will be quizzed. Their responses will be used in the research. Collected information will be analysed through statistical tests under the assistance of SPSS. In order to comprehend the declarations of the respondents, all the questionnaires will be translated specifically into Arabic added by English version. Determination of attributes is inclusive of conjoint analysis, as pretest will be managed among separate sample that is of 30 respondents in order to assure validity towards the questionnaire. Respondents will be asked to answer the selected questionnaires, and that follows the discussion about the questions that were obscured, like the one on whether they can comprehend the meaning of the questions or if there is ambiguity. Finally, questionnaire gets distributed. Questionnaire design Questionnaire design will be structured to collect demographic information related to respondents as per their age. Information related to social class is inclusive of occupation, education and income, (as in questions like 1, 2, 3, and 4) by multiple choice questions. As per Fisher (2007) this kind of questions offer the respondents with choices among 3-5 options and interrogate them to choose any one. These questions also do not allow unambiguous options and are mutually exclusive. Application of multiple choice questions for the study respondents behavior for purchasing in questions like 5 to attain frequency for purchasing makeup products. The question 6 looks into the amount of money that get spent on buying makeup and lastly, question 7 is about respondents type of makeup products bought mostly. Lastly, as per the Likert scales gets applied to ask respondents for their opinions added by attitudes to choose a position in the five-point scale that represents between strongly agre e to strongly disagree (Fisher, 2007, pp.200-200). Likert scale gets applied to the questions from 8-26 for studying respondents attitude for brands and purchase decisions.